# Samantha Noon

> Samantha Noon is a Senior Data Analyst and AI Builder based in Nashville, Tennessee (remote). She has 6+ years in web and marketing analytics, most recently leading GA4 and Google Tag Manager implementation across 50+ sites at Bentley Systems, and she designs and builds custom AI tools that solve real business problems. She is open to Senior Data Analyst, Data Analytics Manager and AI builder roles.

## AI tool builds

- [TraceBack](https://samanthanoon.com/#traceback): User journey mapping tool that rebuilds every visitor's path to purchase from GA4 or BigQuery data. Shows which channels start and close journeys, compares first-touch and last-touch attribution, and flags where buyers get stuck. Runs entirely in the browser. Explainer video: https://samanthanoon.com/videos/traceback-explainer.mp4
- [Construction Document Checker](https://samanthanoon.com/#construction-checker): Maker-checker AI pipeline for construction pay applications, insurance certificates and lien waivers. AI extraction, 49 rule checks in Python, an independent second AI re-read, and human review only for flagged documents. Caught 56 of 56 known errors across 43 test documents with zero unsafe approvals. Explainer video: https://samanthanoon.com/videos/construction-checker-explainer.mp4
- PagePulse AI: Audits a web page for speed, Core Web Vitals and keywords, then ranks the three fixes that matter most.
- Document Snapshot: Summarizes a long PDF and scores how well its claims are backed up.
- Analytics Build Radar: Automated email brief tracking GA4, GTM, Looker Studio and practical AI updates.

## Data and analytics

- Skills: Google Analytics 4 (GA4), Universal Analytics to GA4 migration, Google Tag Manager, data layer design, cross-domain and enhanced e-commerce tracking, cookie consent, BigQuery, SQL, Looker Studio, Tableau, Power BI, Adobe Analytics, Marketo, HubSpot, LinkedIn Ads, Meta Ads, UTM campaign governance, SEO and AEO.
- [Dashboard examples](https://samanthanoon.com/#dashboards): GA4, Tableau and Looker Studio dashboards built with sample data.

## Experience

- Bentley Systems, Data Analytics Manager (Apr 2023 – Jul 2026)
- LaneTerraLever, Google Analytics Specialist, contract (Feb 2023 – Jun 2023)
- Aerlex Law, Marketing Data Analyst & Asset Manager (Mar 2020 – Jan 2025)
- Education: M.A. Digital Media, Savannah College of Art and Design; B.A. Communications, Georgia Southern University

## Contact

- [Resume (PDF)](https://samanthanoon.com/Samantha-Noon-Resume-2026.pdf)
- [LinkedIn](https://www.linkedin.com/in/samanthanoon/)
- [GitHub](https://github.com/sendnoons)
- Email: codernoon@gmail.com

All tools, screenshots and videos on samanthanoon.com are © 2026 Samantha Noon. They may be summarized and cited with a link, but not copied or recreated.